It started with a toothache and twelve dollars to my name. I was a student, standing at a Target pharmacy counter hoping for something cheap, and the pharmacist handed me a little bottle of clove oil from the shelf behind him. That was my introduction to essential oils.
One bottle turned into a shelf, then a whole cabinet. I started making clean perfume oils for anyone who would let me — friends, family, coworkers — endlessly swapping essential oils and carrier oils to see what each combination would do.
Then came the move: Phoenix back home to Chicago, with a growing collection of oils in tow. I set up in the only space I had — my bedroom — and started making body butters, body and face oils, and anything else I could think to try, all between MBA coursework and the first months of a new marketing career. It took off from there. That was the beginning of Purelement Naturals, my first skincare business.
Covid changed everything. Sales were great until everyone freaked out during Covid. That was the end of me selling physical products.
What I always wanted was a skincare business that lived entirely online — teachable, shareable, open to anyone curious enough to try. That's what this is. I hope making clean beauty at home brings you the same delight it's brought me.
I'm Andriana and I created Duplika Beauty to show you how to make your own high-quality clean beauty products at home without the high price tag or any ingredients that you can't tolerate. My sensitivities and allergies were the bigger one — most of what sat on store shelves was off-limits to me no matter what it cost. So I stopped shopping and started formulating, learning how to make products that worked for my skin. That's what I'm here to teach you: face whips, face and body balms, creams, and everything in between. Stick with me and I'll show you the way.
Clean beauty has shaped everything I've built, from my own product lines to the guides I write now. I want to pass it all on, so you decide what goes on your skin and what leaves your wallet. I've believed this for a long time; here's an old video of me talking about clean, affordable products and knowing where your ingredients come from.
Let me put it this way: my first serums were made in a Magic Bullet. The cheap kind. You do not need a pricey overhead mixer to begin — you need a few basic supplies, ingredients worth using, and a willingness to try. Everything I formulate is meant to be made on a countertop, not in a lab.
